The millimeter-to-meter rule provides a rough starting point: a P2.5 display looks comfortable from roughly 2.5 meters, a P4 display from roughly 4 meters, and so on. This is an approximation — actual comfort depends on content type, individual eyesight, ambient lighting, and display brightness.
Fine text, control rooms, retail close-ups: Users reading small text or detailed dashboards need tighter pitch than the basic rule suggests. Consider one or two steps tighter than the calculated recommendation and validate with actual content.
General video and signage: The basic rule works well for video playback, brand content, and informational signage where viewers are not expected to read fine details.
Outdoor billboards and large-format displays: Viewers are typically far away, so wider pitch is acceptable. Prioritize brightness, weather protection, and readability over pixel density.